Effect of the Moon on Planet Earth

Effect of the Moon on Planet Earth Josh Chaplin â€Å"The Earth would be a very different place without the moon. Discuss†¦Ã¢â‚¬  It’s true that without the moon, the earth would be a less romantic place. Mythical werewolves would never have been conceived, nor would we have a calendar based on the concept of the lunar phases. It has undoubtedly influenced human culture over millennia, but can the same be said for our neighbouring celestial satellite in geological terms? A seemingly insignificant lump of rock in comparison, it can be hard to comprehend that the moon has had such potentially significant impacts on shaping the earth as it appears today. But as it seems, a chain of events were set in motion from the instant the moon was formed which have not only left us here perplexed by it, but have left us here in the first place. The bulk of the moon’s responsibility for impacting upon the planet lies with its gravitation and proximity to the earth. Such a scenario allows for it to have a profound influence on the tides of our oceans, which in turn serves to slow the earth’s rotation and hurl the moon further away from us. The gravitational attraction of the moon is also the stabilising factor in a celestial battle between the large bodies of the solar system to throw the planet’s axial obliquity off-balance. The very fact that the moon is here in the first place tells of how fortunate the impact that formed it was, because were it not for that humble collision over 4.5 billion years ago, life on earth would be vastly different today at the very least (and conceivably even absent at worst). Its presence has also stimulated the application of mathematics and induced superstition in generations of humans, whilst providing total solar eclipses which are a universally rare, defining aspect of earth. The regular monthly cycle of the lunar phases has also been linked to mating sequences, hunting rituals and even the menstrual cycle, which 51% of the earth’s human population will experience for a large quantity of their lives. On top of all of this, the moon has defined the scenery of the night sky along with the stars and reflected the sun’s light to dampen its pitch black darkness since time immemorial, achieving omnipresence in a multitude of modern media. â€Å"The earth would be a very different place without the moon†. It only seems prudent to commence with the earliest chronological appearance of the moon. The most widely accepted modern theory for its formation is centred around a hypothetical protoplanet by the name of Theia. It is proposed to have been around the size of Mars, and about 10% of the mass of the earth. [1] Isotope analysis of lunar rocks bought back from the Apollo mission tells us that Theia is hypothesised to have collided with the earth at 4.527  ± 0.010 billion years before present. [1] Earth as it was back then would have been wholly transformed by this impact, altering its composition and ultimately allowing it to become the planet it is today. This collision would have also produced a considerable amount of debris, which would have subsequently accreted to form the moon. [2] This is the only feasible model which explains why the moon finds itself in orbit with the earth; physics- based computerised reconstructions show that it would not have been possible to capture a pas sing-by moon with the gravitational field of the earth, nor would it have been possible to originate from ejection of material from the molten earth due to fission by centrifugal force. [3] Assuming that this hypothesis is correct, it is obvious that earth has been extensively altered because of the moon. For one, upon impact, material from the dense iron core of Theia would likely have sunk towards the core of earth due to gravity, whilst mantle material would likely have been accreted onto the surface of the early earth. [2] This is the reason for the characteristic inner layers of the earth today. The moon would have then formed from excess material from the impact coalescing in the surrounding vicinities of the early earth. Thus, the formation of the moon both added and took away material from the early earth, heavily influencing its very composition from as early as 4.537 Ga. [1], [2] Having considered that this moon-forming impact would have been a major source of much of the terrestrial iron found on earth today, the size of our iron-nickel core would have been directly affected by it. The earth’s mantle chemically differentiated in an event called the iron catastrophe, throughout the first 500 million years of the planet’s formation. Extremely large quantities of iron succumbed to gravity and sunk to form the core. The innermost part of the earth was thus comprised of conductive elements, an iron-nickel alloy, which became able to generate electrical currents whilst rotating due to the coriolis effect in interaction with convection in the mantle [8] (which originated in the first place from heat escaping from the core). As a result, the roughly dipolar magnetosphere was conceived, giving rise to the radioactive Van Allen Belts by trapping charged protons and electrons in concentric bands surrounding the planet. [8] Figure 1 above is a scaled repre sentation of the invisible magnetosphere and Van Allen belts surrounding the earth. Only discovered in 1958, the infamously ‘deadly’ belts have been unvoiced yet fundamental in the development of life on our planet. This is due to the particles’ ability to prevent horrific ionising radiation to reach the surface of the earth and effectively fry anything which ever endeavoured to exist on the surface. The magnetosphere itself would also have prevented any charged particles of solar wind from reaching the earth’s surface and causing similar damage. Amongst other variables, the strength of the earth’s magnetic field would be directly proportional to the size of the core according to dynamo theory, [8] and therefore we have the moon-forming impact to thank for a hospitable and agreeable planet. It’s therefore fair to say that without the moon coming into fruition, the earth may never have done either. There are more obvious ongoing effects of the moon on the earth today though, than there were back in the Hadean. It is fairly common knowledge that the moon has influence on the tides of our seas and oceans. Along with the sun, it produces the twice-daily rise and fall of the seas that boggled coastal dwellers for millennia prior to Newton’s formulation of the universal law of gravitation in 1687. Naturally, the gravitational attraction between two separate entities is inversely proportional to the distance between them. [4] Thus, whilst the sun may be roughly 400 times as large as the moon, it is (coincidentally) around 400 times further away than it, and so exerts less influence over the tides. [4] The area of the earth closest to the moon at any given point will see a protuberance of its oceans, as the water is attracted to the moon’s gravitational field. [4] Simultaneously on the opposite side of the earth furthest from the moon, the crust itself succumbs to the lunar gravitation and is, in effect, marginally subsided, producing an additional oceanic bulge. [4] Figure 2 (right ) illustrates and annotates this gravitational phenomenon, by ever-so-slightly exaggerating the potential bulge of the tides! However, depending on the topography of shoreline localities and nature of continental slopes around the globe, the fluctuation can vary wildly between low and high tides. [4] In extreme cases, this can affect the livelihoods of littoral inhabitants by dictating fishing schedules or putting their homes in danger, showing how the moon really is a foremost influence on making the earth the place it is. One such scenario is the extraordinary tidal range at the Bay of Funday in Eastern Canada, which can surpass 12 metres. [4] Circumstances like this can occur upon the arrival of ‘spring’ tides (from the German verb springen, ‘to leap’, not from the name of the season) whereby the sun and moon align, causing maximum attraction in their direction and thus amplifying the height of the tides. [4] Alas, the moon is a dictatorial authority on the tides of our oceans, and presumably has been since the oceans formed around 3.8 billion years ago. Swishing and swashing the oceans for eons of geological time has not passed by without its consequences however. The moon’s gravity has created the tides on the one hand, whilst the rotation of the earth has slightly offset the location of them on the other; the actual location of the peaked tidal bulge is slightly ahead of where it would logically be, at the closest point on the earth’s surface to the moon. [7] As a result, a surprisingly large amount of mass (the tidal protuberance of the oceans) is offset slightly from the closest locality on earth to the moon at that point in time, meaning that a certain quantity of the gravitational pull is no longer directly between the earth and moon, but at a 90 ° angle to it. [7] Thus, torque is effectively created between the two planetary bodies, [7] and is often called ‘tidal friction,’ ‘tidal acceleration’ or ‘tidal braking’. This means that the presence of the moon causes our charac teristic 24 hour days to lengthen by around 2.3 milliseconds every century. [7] Taking Newton’s third law of equal and opposite reactions into account, the earth is also pushing the moon away by 3.82 ±0.007 cm per year as a result of this ‘torque’. [7] Would all of this really mean though that without the moon, the earth would be a very different place? Extrapolating back in time to 4 billion years ago tells us that the moon was some 15,000 km closer. Tidal forces would have been gargantuan, with hypothesised constant tsunami waves ravishing the planet. Perhaps, this would not only have served to shape the landscape by causing erosion, but it would have also dictated when proportions of the land surface would have been settled enough for life to flourish. In addition, the day would have been much shorter, with the year being around 400 days long due to the faster rotation of the earth. Looking ahead to the future, the earth may very well slow until it reaches t he same rotational speed as the moon, and then the exact same visage of the moon will always face the earth as in the Pluto-Charon arrangement on the outskirts of our solar system. [7] This demonstrates how that over short periods of time, the consequences of the moon’s presence on the earth are subtle, nigh negligible, but are not to be taken lightly in the (very) long run. Moving on from the tides of the planet, there is another reason in addition to the earlier-discussed Van Allen belts that the moon may well be the reason that life exists on earth as it does today. The axial tilt of the earth (also referred to as obliquity, a Milankovich cycle) is currently measured at 23.4 ° (and decreasing) between the earth’s rotational axis and the perpendicular to its orbital plane. [5] Whilst all sizeable bodies in our solar system (such as the sun and the gas giants) have an effect on this angle of tilt, the much closer proximity of the moon means that it is the most regulatory factor in this cosmic gravitational tug-of-war. [5] Figure 3 (left) shows the range between the earth’s minimum and maximum axial tilt values, for which we have the moon to thank for keeping the planet within those parameters. Without such a valuable sidekick, the tilt of a planetary body could incline wildly. In fact, there is evidence that Mars has tilted by up to 60 ° in the past, [5] presumably no thanks to the inferior gravitation of Phobos and Deimos in comparison to our moon. In a more horrific circumstance, computer models have liberated the earth of the moon’s gravitational effects and shown that it could tip by as much as 85 °, essentially interchanging the locations of the equator and the poles! [5] The would-be climatic consequences of such an event are naturally rather sketchy, but it is safe to presume that life on land would have been hard-pushed to adapt and may very well have been diminished. [5] Extrapolating from this, perhaps life on earth would be completely different, with organisms such as thermophiles at oceanic ridges, migratory birds and aquatic beings flourishing in the absence of land-dwelling mammals. It’s hard to imagine that the moon has the potential to command the diversity of the species in existence on the planet, and that it has been maintaining our climate and giving us our seasons, all due to the fact that it is steadying our axial tilt. This is the reason why the moon is such a prominent part of the ‘Rare Earth’ hypothesis, which explains how there are many different astrological criteria which must come together in order for a planet to prospectively bear life; [6] in other words, we owe our existence to the moon. Regardless of our location in the galactic habitable zone, our rocky terrain (not gaseous) and the fortune to have evolved beyond microbial life, the arrival of the moon was the ultimate (and perhaps the flukiest) stroke of luck to have ever graced the planet from a human perspective. [6] In conclusion, it’s obvious to draw from these analyses that the earth simply wouldn’t be the same without the moon, not only from a geological perspective, but from every perspective conceivable when its role in putting us here in the first place is considered. The moon is receding from our planet, and only time will tell if earth will succumb to life without it. References [1] Wieczorek, M. et al. (2006)The constitution and structure of the lunar interior Pages 322-323 [2] Canup, R.M. (2004) Simulations of a late lunar-forming impactIcarus Issue 168, Pages 433–436, 453-456 [3] Stroud, R. (2009)â€Å"The Book of the Moon† Pages24–31 [4] Grotzinger, J. Jordan, T. (2010) â€Å"Understanding Earth† Sixth Edition, Pages 540-541 [5] Dartnell, L. (2007) â€Å"Life in the Universe, a Beginners Guide† Pages 69-70 [6] Ward, P.D. Brownlee, D. (2000) â€Å"Rare Earth: Why Complex Life is Uncommon in the Universe† Pages 191, 194 200 [7] Chao, B.F. Ray, R.D. (1998) â€Å"Oceanic tidal angular momentum and Earths rotation variations† Page 403 [8] Glatzmaier, G.A. Roberts, P. H. (1995) A three-dimensional self-consistent computer simulation of a geomagnetic field reversalNature Issue377Pages 203–209 Image References Figure 1 – http://www.nasa.gov/mission_pages/sunearth/news/gallery/Magnetosphere.html Figure 2 – http://science.howstuffworks.com/moon4.htm Figure 3 – http://earthobservatory.nasa.gov/Features/Milankovitch/milankovitch_2.php 1

The Kiss: a Descriptive Essay

Musee Rodin described Auguste Rodin as the most remarkable sculptor in his time, where he seemingly made flesh out of marble. He was born in Paris on November 12, 1884 and known for creating â€Å"The Age of Bronze†, †The Gates of Hell†, â€Å"The Burghers of Calais†, â€Å"The Thinker†, â€Å"The Kiss† and many other more (biography. com). According to his biography, Rodin created â€Å"The Gates of Hell† as a commissioned entrance piece for a â€Å"never built† planned museum; it featured the sculpted figures of â€Å"The Thinker† (1880) and â€Å"The Kiss† (1886). The Kiss† was originally part of the Gates of Hell inspired by a literature source; however, it was removed due to the positive state of eroticism and iconic image of love (artble. com). Rodin died on November 17, 1917 in Meudon, France and was still working on â€Å"The Gates of Hell† (biography. com) The intimate characterizations of the l overs in Rodin’s work were originally made out of stone and were reproduced in marble and bronze (artble. com). It gave emphasis to size standing 5’ 11 ? (Frank 52), giving the impression of a more realistic view for the viewers; figures positioned in a way that he carved the arms around each other and intricately highlighting his theme of the lovers’ first kiss. The figures being made out of stone, Rodin made the figures skin- smooth, in contrast of the roughness of the stone they were sitting on. Although, observing his work from a photograph, different angled pictures of Rodin’s work undeniably still relayed the concept and emotion the first time you see the sculpture.Rodin’s intricate design demonstrated his skill as an artist; he depicted the emotional and symbolic content of having that first kiss. Rodin carved the figures’ intimate embrace and passionate kiss that displayed their true love, despite the tragedy that befell on them; it was ingeniously molded that the emotion involved was felt by the audience. Rodin’s expectations for the public’s reaction as he captured the moment that made his work marvelous; he created a masterpiece that was romantic and sensual, although the figures were nude it was never sexually concentrated (artble. om). The Kiss’s, also known as the Francesca da Rimini, main inspiration was based on the story from Dante’s Divine Comedy, which depicted the forbidden love of Paolo Malatesta to his sister-in-law Francesca da Rimini, who had an affair 13th century Italy. When Francesca’s husband, Giovanni, caught them as they were having their first kiss, he swiftly stabbed the sinful lovers that led to their tragic death. The couple was true to life figures that Dante met in his lifetime (artble. com; musee-rodin. r). REFERENCE: â€Å"Auguste Rodin. † Bio. The Biography Channel website. n. d. Web. 10 Feb 2013. â€Å"The Kiss. † Artble. n. p. n. d. Web. 09 Feb. 2013. â€Å"The Kiss. † Musee Rodin. Musee Rodin, n. d. Web. 09 Feb. 2013. < http://www. musee-rodin. fr/en/collections/sculptures/kiss > Frank, Patrick. Preble’s Artforms. 10th ed. New Jersey: Pearson, 2011. 52. Print

The Civil War Of 1861 - 952 Words

The Civil War took place in 1861 and it lasted up until 1865. It was a war between the United States or, The Union army rather, and eleven deep rooted southern states known as the Confederacy. The Civil War occurred mainly as a direct response to slavery. The South preferred to keep slavery and the North simply wanted to preserve the Union. However, there were many other incidents that occurred and there were different battles that caused the Civil War to have its end results. Those battles will be addressed in the following paragraphs. The very first battle took place in 1861. It was known as both The Battle of Bull Run and the Battle of Manassas. The Union army, led by General Irvin Manassas, was slightly larger than the Confederate army, led by P.G.T. Beauregard. It took place in northern Virginia when the Union army marched to Manassas in attempt to attack the Confederates. The attack appeared to be successful, but the Confederates managed to survive. They later went on to counte rattack the Union and McDowell and his army were forced to retreat back to Washington. This battle was very detrimental and overwhelming for the Union army, and left them in a state of disbelief. However, in 1861 the Union were still able to make substantial progress. They were eventually able to proclaim western Virginia a new renowned state admitted as West Virginia in 1863. Shortly after the Battle of Bull Run, the war took a turn in favor of the Union. A Union regiment directed by DavidShow MoreRelatedThe Civil War ( 1861-1865 )1154 Words   |  5 PagesThe Civil War (1861-1865) is no doubt one of the most defining moments in U.S. history. Tensions between the North and the South reached a critical point in 1860 when the Southern states began to secede from the Union and form the Confederate States of America. The four years that ensued from the Battle of Fort Sumter claimed more than 600,000 lives, marking the Civil War the bloodiest battles in American history. Following the Union’s victory, the seceded states had to be readmitted into the UnionRead MoreThe American Civil War Of 18611340 Words   |  6 Pages　　　　The American Civil War of 1861 to 1865 was a battle between the Union Party, led by Abraham Lincoln, and the Confederacy, led by Jefferson Davis and was described as ‘cruelty’ by one William Tecumseh Sherman. It can be argued whether slavery was the real root cause of the carnage that caused the loss of over 620,000 military personnel and a speculated 400,000 who were captured or deemed missing. The Unionist historian George Bancroft blamed slavery ‘the uprising of the irresistible spirit ofRead MoreThe American Civil War ( 1861-65 )1961 Words   |  8 PagesAngelena Barclay HIS 110 11/24/14 The American Civil War (1861-65) was one of the most destructive wars in American history. A total of 625,000 lives were lost (J. McPherson), and many of the men who fought were volunteers . There were many factors that led men to volunteer for military service, such as honor and dedication to their country, but some men were not prepared for the hardships that they would face while in the line of duty. Being on the battlefield was traumatizing for many soldiersRead MoreThe Civil War And The Antebellum Years From 1845-1861940 Words   |  4 PagesMany events in the United States helped form the country today. One of the more prominent events was the Civil War and the antebellum years from 1845-1861. Due to expansion in the West, discussions began about how the state was going to join the Union and later the issue of slavery was introduced. Many Northern states sought to halt the spread of slavery into the new territories while Southern states wanted to expand slavery. These dispute s lead to bloodshed as the South began to feel that theirRead MoreThe American Civil War Exploded In 1861 After Several Decades1092 Words   |  5 PagesAmerican Civil War exploded in 1861 after several decades of tension boiling between the southern and northern states over contagious disputes including slavery, westward expansion and the federal authority over the states’ rights. The presidential election of 1860 and the triumph of Republican Abraham Lincoln, who was an ardent supporter of abolition led to the secession of seven southern states that formed the Confederate States of America. The other four states joined after the civil war had kickedRead MoreThe Civil War, Lasting From 1861-1865, Consisted Of Numerous1156 Words   |  5 PagesThe Civil War, lasting from 1861-1865, consisted of numerous bloody battles, military involvements and other historically significant events. There were over ten thousand events, fifty of them being major.. These battles stretched a cross twenty-three states and caused over half a million casualties. America was divided between the confederates and union. One of these events started in Fort Sumter, South Carolina. The Confederate States of America were a chain of eleven southern states that separatedRead MoreWhy the compromises from 1846~1861 failed to prevent the Civil War1133 Words   |  5 PagesThe compromises from 1846 to 1861 were, by their intentions, to postpone the struggle between the north and the south temporarily but not to solve it. The foundational problems, like the the slavery itself, the differences in social structure and economic system and the expansion of slavery, were left. The increasing struggle between the abolitionists and slave owners and between the newly formed Republican Party and the Democratic Party kept putting those questions in front of the US people. TheRead MoreIn What Way the African Americans Shaped the Course and Consequences of the Civil War? Confine Your Answer to th e Years from 1861 and 1870.1038 Words   |  5 PagesIn what way the African Americans shaped the course and consequences of the Civil War? Confine your answer to the years from 1861 and 1870. Immediately after the election and inauguration of Abraham Lincoln, the newly-established Republican Party’s presidential nominee, eleven states of the South seceded from the Union. These events marked the beginning of the Civil War and the war was a result of many political tensions that had emerged between the North and the South in the prior decades, allRead MoreIn What Ways Did African Americans Shape the Course and Consequences of the Civil War? Confine Your Answer to the Years from 1861 to 1870.1277 Words   |  6 PagesWhen the Civil War began in 1861, the issue of slavery was not the central focus of the war effort on the side of the Union. While it was still important to many in the North, the main war aim of the Union side was to preserve the Union and make sure it remained intact. As the war dragged on and more soldiers died on both sides, Lincoln realized he would need to entirely cripple the already weak Confederate economy, and he did this by making the Emancip ation Proclamation, which became effective JanuaryRead MoreAnalyze the Ways in Which Controversy over the Extension of Slavery Into Western Territories Contributed to the Coming of the Civil War. Confine Your Answer to the Period 1845-1861.691 Words   |  3 Pagesslave states. As a result of the Mexican War, the U.S. men vast new land holdings in the West, fueling a debate between the North and South over the extensions of slavery into the West. This sectional strife over slavery’s extension was a major factor in the eventual commencement of the Civil War. Through accentuating divisions between the North and South over the control of Western lands, the debate over slavery’s extension clearly influenced the Civil War’s coming. After the U.S. secured

The Chemistry of Chemical Hair Removal

Have you ever wondered how chemical hair removal (a chemical depilatory) works? Examples of common brands include Nair, Veet and Magic Shave. Chemical hair removal products are available as creams, gels, powders, aerosol and roll-ons, yet all of these forms work the same way. They essentially dissolve the hair faster than they dissolve the skin, causing the hair to fall away. The characteristic unpleasant odor associated with chemical depilatories is the smell of breaking chemical bonds between sulfur atoms in the protein. The Chemistry of Chemical Hair Removal The most common active ingredient in chemical depilatories is calcium thioglycolate, which weakens the hair by breaking the disulfide bonds in the keratin of the hair. When enough chemical bonds are broken, the hair can be rubbed or scraped off where it emerges from its follicle. The calcium thioglycolate is formed by reacting calcium hydroxide with thioglycolic acid. An excess of calcium hydroxide allows the thioglycolic acid to react with the cysteine in keratin. The chemical reaction is: 2SH-CH2-COOH (thioglycolic acid) R-S-S-R (cysteine) → 2R-SH COOH-CH2-SS-CH2-COOH (dithiodiglycolic acid). Keratin is found in skin as well as hair, so leaving hair removal products on the skin for an extended length of time will result in skin sensitivity and irritation. Because the chemicals only weaken the hair so that it can be scraped away from the skin, hair is only removed at the surface level. A visible shadow of subsurface hair may be seen after use and you can expect to see regrowth in 2-5 days.

Marketing Plan For A New Brand - 2858 Words

Executive Summary This marketing plan is about a new brand called â€Å"Elegant Apparels†. Under this brand, we will provide females different types of clothes which are according to their requirements. We will initiate our business in January, 2015 as it is the start of financial year as well. We will start our business from New York as it will also work as our headquarter city. But we will expand our business from city to city starting from New York to California and then Los Angles. As these cities have more diversified population, we will attract more customers and ultimately strong customer base. We will work slow as we believe in gaining trust of customers. Due to the fact that it is the start of the business, we will use social media to advertise our clothing. We will make Facebook page as it will be main source of advertisement. We will also use it for getting feedback from customers. It should also be noted that since we do not have any current outlet due to lack of financial resources, we will start operations of our business through Facebook. We will use it to update our products and provide deals and prices of products as well. We started our business after complete mark eting research which included surveys form females belonging different sectors of society like schools, offices and universities etc. they gave us opinions about type of clothing they want and the price range in which they want clothes. After analyzing results with actual marketing data, we concludeShow MoreRelatedMarketing Plan For New Brand830 Words   |  4 PagesMarketing plan 1. Conventional Marketing First of all, for our new brand, we should establish a good brand image. At the beginning we owned many branch stores in different areas, the fast king headquarter has requirements that each branch stores should has normalized and unitized design style, the fast king headquarter will provide standardized design drawings to our investors, those steps can lay the groundwork for advertising our new brand â€Å"the Fast King Burger†. The second important thing isRead MoreMarketing Plan for a New Fashion Brand for Women1157 Words   |  5 PagesMarketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas, who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy, minimalistic, upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest orderRead MoreMarketing Plan Soft Drink Company 1st Half1495 Words   |  6 PagesExecutive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personalRead MoreMarketing Is The Holistic Approach985 Words   |  4 PagesMarketing is crucial to the success of a brand and is an encompassing set of processes facilitated for generating, communicating and bringing value to consumers. Moreover, marketing is about managing relationships with consumers in ways that benefit the organizations and its stakeholders. 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In order to addressRead MoreMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreAnalysis of Gillette Case1083 Words   |  5 PagesMARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands, based on information gathered a priori. Based on it, the companyRead MoreThe Strategic Marketing On New Zealand Merino1466 Words   |  6 Pageswool if you wool MERINO Introduction The purpose of this paper is to examine on the Strategic Marketing on New Zealand Merino. And to identify their current marketing tactics and the marketing opportunities that can be applied. New Zealand Merino business had encounter numerous challenges before it became a producer of merino fabric with high grade quality and gain a recognize on its brand in local and international market. This achievement of the organization in previous years is due to itsRead MoreMarketing and Woolworth1476 Words   |  6 Pagesmarks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bonds, it is a big huge range of consumer favourite brands. It is a big competition industry and needRead MoreKudler Communications Plan1628 Words   |  7 PagesCommunications Plan Kudler Communications Plan Given the competitive nature of business, it is no longer enough to rely on one form of marketing communication. There are several options such as social networking sites, on health magazines, and other publications that target health-conscious diet, which fall under personal and non-personal communications depending on the message and mode. All these options and more are evaluated below to arrive at a feasible and the most effective marketing communication

Gender Discrimination on English Language Free Essays

ABSTRACT Language plays an important role in society. As a phenomenon of society, language reflects all the sides of human society naturally. Sexism is a phenomenon that takes a male-as-norm attitude, trivializing, insulting or rendering women invisible. We will write a custom essay sample on Gender Discrimination on English Language or any similar topic only for you Order Now As a mirror reflecting the society, language images the social views and values. The causes of sexism in this thesis are not the language itself but due to the inequality between male and female in such areas as traditional culture, religious consciousness social status as well as social status. Language, which has a close relation with the society, could reflect the certain social custom and characteristic of a nation. In addition, social development and changes in turn will affect language and can input fresh blood to it. English, as one of the oldest languages, which has an extensive influence in the current world, has also experienced numerous impacts from the reforms and changes. These changes and trends constantly updated the use of language as well. In the 1960s ,great changes have been made in modern English since the rise of the American feminist movement,namely, the women’s liberation movement. That is, some of the original uses and meanings have been eliminated or become obsolete while some new expressions have emerged. On the one hand, it makes the English expressions and use more accurate, clear. On the other hand, however, it is hard to avoid bringing some new problems. The thesis summarizes the phenomena of sexism in English as well as traces the reasons for the occurrence of sexism in the English language. Then it concerns the feminist influence on language. The paper documents and discusses feminist language reform: the efforts, the initiatives and actions of feminists around the world to change the biased representation of the sexes in language Key Words: Sexism in language; Feminist movement; Language reform; Contents 0. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ,,,,,,,,1 1.. Sexism in Language †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1. 1 The definition of language sexism†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 1. 2 The phenomenon of language sexism in English†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 1. 3The reason of language sexism in English†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 1. 3. 1The influence of socialized prejudice and traditional idea†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 1. 3. 2 The influence of religion consciousness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 1. 3. 3 The Psychological reason†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. The Development of the English Language Sexism viewed from the American Feminist Movements and its Effects†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. 1 The influence of feminist movement on Language Sexism†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. 3 The effects on English language after the language reform †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. 3 The Different Attitude towards the Reform of English Language Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 Acknowledgements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 How to cite Gender Discrimination on English Language, Essay examples

Essay on Leadership

Question: Write an essay on theLeadership. Answer: Introduction Enron was a US company that was formed in the year 1986. The company was the result of the merge of the two natural gas companies namely the Houston natural Gas and the Internorth. The name of the chairman of the board was Ken Lay and the name of the CEO was Jeff Skilling. However, the company failed when the market lost confidence. The company however, indulged into some illegal practices where the company used to transfer the energy out of California in order to generate collapse, which in turn raised the price of power. After the energy got transferred back it was sold at a higher price (Markham, 2015). Findings The problems faced by the company are mainly related to the fact that the company failed because of the lost confidence of the market. As a result, the stock market security distorted and the loans became due, which made it impossible for the company to make new borrowings. The problems were also related to the failure of the business as it ran out of cash (Bienkowska Churchill, 2014). There were some unethical practices faced by the company that included the transfer of the power out of California, which augmented the price of the electricity. The company was one of the biggest examples of the bankruptcy case in the history of US. Discussion The types of theories of leadership that can be applied in the case study The theories of leadership, which is able to explain what happened at Enron, can be explained in the following ways: The Transformational theories of leadership The transformational theory of leadership are the procedure in which the leaders as well as the followers hoist one another to a higher level of ethics as well as motivation. The leadership expert McGregor Burns coined the term transformational. The transformational leadership offers an exclusive viewpoint, which in turn helps to assess the development of the culture at Enron. The transformational leaders at Enron were Kenneth Lay and Jeffrey Skilling. These two leaders helped to show the way that led the company to an unparalleled height that was not all easy to be achieved by any natural gas company (Avolio Yammarino, 2013). These leaders incorporated the positive intellectual values in the workers, which helped them to take risk as well as incorporate innovation. This in turn helped Enron to become the most innovative company in America. It was thus concluded that there was a more-or-less transformational leadership present in the organization of Enron that can be viewed as both an asset as well as weakness. However, the transformational leadership became a dual edge sword as the leadership was morally absent in Enron (Braun et al., 2013). Trait theory of leadership The trait theory of leadership is based on the characteristics of both successful as well as unsuccessful leaders. The Trait theory is naturally a pleasant theory. The five theories of trait have been applied in the model that includes willpower, self-possession, intellect as well as honesty and sociability (Northouse, 2015). Ethical theories of leadership This theory will mainly help to explain the missing part of leadership at Enron. The organization needs to explain that how and why a culture of self-absorption emerged within Enron. The ethical leadership is that leadership that is mainly directed by respect for ethical beliefs as well as values (Schaubroeck et al., 2012). The leaders identify the importance of ethical behavior. In this case, it can be seen that despite the vigorous motto of the company that includes respect, integrity as well as communication it has forecasted that values of beneficence as well as justice are not present in the company. The leadership of Enron merely did not live out the ethics that they asserted to have valued. As a result, the difference of the words as well as the action led to moral problem of leadership in the organization (Ciulla, 2013). Leadership Influence Culture Leaders have the capacity to shape the way of thinking of the individuals and the way they behave. A leadership can influence the culture of an organization and the leaders can shape the culture. Leadership can influence culture in the following ways: Communication Communication needs to be done clearly because when a person is trying to communicate, he must sound clear. If a person is not able to communicate clearly and if he sounds, unclear in that case it may sound as an unofficial communication or hearsay. This will in turn have a negative impact on the organization as well as on the culture. Every individual looks forward for a conversation that sounds clear and honest, irrespective of the fact whether it is positive or a negative conversation (Muenjohn Armstrong, 2015). Obsession Every people likes to be a part of obsession as it is communicable. As per a research, it has been told that the individual follows a leader because they have to or because they want to. Now it is up to the leader whom does they want with a gun at their back. The leaders have the capacity to motivate the people to encourage the change. As a result, the minds of the people are changes accordingly and as a result, they take the ownership that will guarantee success (The Impact of Leaders on Culture, 2012). Giving rewards Rewards is the best way to motivate the people working in the organization. If the leader wants the team members to team up and work jointly, then he needs to strengthen them by rewarding the hardworking workers. If the workers are given the rewards in the terms of promotion then the culture will outlook that meeting the requirements is the only way to succeed and this in turn will create a hierarchical culture (Jackson et al., 2013). Get associated with the organization The tire mainly hits the road when the senior leaders are removed from the front lines. These senior leaders are the one who creates culture. The leaders get the twisted sense of what is going on as most of them interrelate with the direct reports. The leaders gets all the information which are related to the fact that is going on in the frontier of the organization as well as who are the enablers as well as creditors in the organization. If there are any issues which are taking place in the organization, then the workers can opt for changing the leader. As a result, it is important to get associated in the culture. When the CEO of Enron, Ken Lay as well as his team members were disrupting by stealing from the shareholders, there were many dealers who were laughing about the fact that how Ken Lay will bankrupt the old women in order to heat their bills. The toughest part of the leadership is that often the leaders are not able to keep their words and as a result, they lose respect from the people who used to look up to them. As a result, as the part of culture it is very important to execute the promise which is made (Ferrell Ferrell, 2014). Reduce the Type of Unethical Behavior The unethical practice that was carried out in Enron was the transfer of energy out of California in order to generate collapse, which in turn raised the price of power. The unethical behavior can be avoided in seven ways: It is the duty of every organization to investigate and develop the manuscript policies. The procedures by identifying the reasons that leads to the violation of the ethics. The organization is also responsible for providing with extra protection to those employees who do not feel safe and raise ethical issues. The policies, which are developed by the organization, should be expressed in the guide of the workers. Earlier the Enron Corporation was known to be the most complicated ethics procedures in the country. In the year 2001, it was disclosed that Enron was engaged in a major deception related to accounting that in turn masquerade the poor financial health of the organization. After the declaration of bankruptcy in Enron, the copies of the ethics procedures went up to EBay (Education Week - K-12 Talent Manager, 2016). Hiring of the correct people is also very important as it is important to hire the correct people in the organization. The ethics of the organization can get affected if the wrong people gets selected or hired. In that case, it is very important to hire the right people from the beginning, which will in turn make a huge difference to the ethics of the organization. In order to avoid the unethical behavior, it is very important to conduct an interview that will help to check the background of the workers (Trevio et al., 2014). It is also significant to develop the understanding of the people. It is crucial to build a procedure that can be used by the workers if they find that the ethics are violated. The development of this process is much more important than simply giving training to the workers about how to work ethically. This procedure will help to build the understanding among the workers (Ferrell Fraedrich, 2015). In order to avoid the unethical behaviors the leaders need to speak about the significance of the policies as well as the procedures, communication and incentives. However, if the leader starts acting unethically, it will be like throwing a big stone into a pond of ethics quietly. This case is quite similar to that of the fact when an unethical person is promoted. The workers also easily recognizes those leaders who talks the talk but do not walks the walk as far as ethics are concerned. This in turn can break the trust of the workers that they have on the leaders. In order to avoid the situation these leaders need to walk the talk (A Proactive Approach to Addressing Unethical Behavior in the Workplace, 2016). It is also important to build a culture that is transparent as well as open. In order to avoid the unethical behavior, it is important to perform in such a manner that will ensure the success of the organization. This will take place when the workers who are working will be able to see and hear whatever is going on in the organization. They will also be able to stand up and speak whenever they will see anything wrong taking place in the workplace. Conclusion It can be concluded that the transformational leadership offers an exclusive viewpoint which in turn helps to assess the development of the culture at Enron. The toughest part of the leadership is that often the leaders are not able to keep their words and as a result, they lose respect from the people who used to look up to them. The workers also easily recognizes those leaders who talks the talk but do not walks the walk as far as ethics are concerned. A leadership can influence the culture of an organization and the leaders can shape the culture. It can thus be concluded that the Enron case was one of the largest bankruptcy case in the history of US. Recommendations The alternative solution to unethical behaviour is by considering the alternatives, document all the facts and also to think and talk. The leaders think and then talk that can avoid unethical behaviours. The unethical behaviours need to be unaddressed as it is illegal. At most, of the workplace, the managers or the human resource department mainly raises their voice if they face any such problems. However, in this case the manager himself is aware of the unethical situation that has taken place. Implementation It has been noted that CEO of Enron, Ken Lay as well as his team members were disrupting by stealing from the shareholders. As a leader, they should have stopped this disruption and this could have helped the company from becoming bankrupted. References A Proactive Approach to Addressing Unethical Behavior in the Workplace. (2016). San Leandro. Avolio, B. J., Yammarino, F. J. (Eds.). (2013).Transformational and charismatic leadership: The road ahead. Emerald Group Publishing. Bienkowska, S., Churchill, M. (2014). Corporate Social Responsibility, a Necessary Charity?. Braun, S., Peus, C., Weisweiler, S., Frey, D. (2013). Transformational leadership, job satisfaction, and team performance: A multilevel mediation model of trust.The Leadership Quarterly,24(1), 270-283. Ciulla, J. B. (2013).Leadership ethics. Blackwell Publishing Ltd. Education Week - K-12 Talent Manager. (2016). Ferrell, L., Ferrell, O. C. (2014). Examining Organizational Integrity Failures.Business and Corporate Integrity: Sustaining Organizational Compliance, Ethics, and Trust [2 volumes]: Sustaining Organizational Compliance, Ethics, and Trust, 181. Ferrell, O. C., Fraedrich, J. (2015).Business ethics: Ethical decision making cases. Nelson Education. Jackson, T. A., Meyer, J. P., Wang, X. H. F. (2013). Leadership, Commitment, and Culture A Meta-Analysis.Journal of Leadership Organizational Studies,20(1), 84-106. Markham, J. W. (2015).A financial history of modern US corporate scandals: From Enron to reform. Routledge. Muenjohn, N., Armstrong, A. (2015). Transformational leadership: The influence of culture on the leadership behaviours of expatriate managers.international Journal of Business and information,2(2). Northouse, P. G. (2015).Leadership: Theory and practice. Sage publications. Schaubroeck, J. M., Hannah, S. T., Avolio, B. J., Kozlowski, S. W., Lord, R. G., Trevio, L. K., ... Peng, A. C. (2012). Embedding ethical leadership within and across organization levels.Academy of Management Journal,55(5), 1053-1078. Trevio, L. K., den Nieuwenboer, N. A., Kish-Gephart, J. J. (2014). (Un) ethical behavior in organizations.Annual Review of Psychology,65, 635-660.